Trainer Edith

Brand identity, Graphic design
branding, fitness, kettlebell, logo design, personal training
About This Project

We were approached by Edith Werbel to create a brand identity that properly reflected her business which also happened to be her passion! She is a personal trainer and fitness blogger. With this in mind we went directly to a common piece of workout equipment, the kettlebell, and created a logo which reflected hard work and strength. The typeface we used properly reflects her fluid movements throughout her workouts as well as her constant forward progression towards bettering herself as an athlete every day.

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