Lululemon Athletica x Wanderlust

Brand identity, Graphic design
brand identity, branding, fitness, flyer, large format signage, logo, lululemon athletica, marketing, run, tri-fold brochure, yoga
About This Project

We were approached by lululemon athletica to create visuals for an upcoming BBQ event during the largest yoga festival in Québec called Wanderlust which is held in Mont Tremblant, Québec. Our mission was to develop a brand identity specifically for this event (as Wanderlust is an international festival hosted in many cities around the world) and create marketing collateral that would be distributed to lululemon ambassadors and key members that will be attending the festival. The marketing materials included a flyer design, tri-fold pamphlet design and medium format signage. As always it was a pleasure working with both lululemon athletica and Wanderlust on this initiative!

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