Lululemon Athletica is one of the world’s leading athletic brands and has cornered the yoga clothing market ever since it was established. Since its creation, we have seen yoga explode throughout North America and recently Europe. When we had the opportunity to brand one of their new stores in Canada, we were absolutely thrilled to be working with such a fantastic and talented team.
The store was opening in an old post office building in Westmount, Montreal, Quebec. Naturally we wanted to have fun with the structures history in mind so we created a few elements that resembled things you would normally associate with the post office like postmarks and postcards. We also created a number of storefront decals and supporting marketing collateral to help communicate the launch of the new space.