Working for lululemon athletica Ste. Catherine has always been exciting. This was the store where the relationship with lululemon athletica was initial formed! We were approached by the downtown Montreal location store to create an identity for their run club (hosted by Yamajo) and their bike club (hosted by the Kinactif/Fineau cycling team). As most in store projects we were able to develop an identity specific for both clubs and supplied the stores with flyers and social media posts. As runners and cyclists ourselves we really enjoy seeing people getting inspired by the initiatives created by each lululemon store.