When Jean-Luc Charron first approached us to create his new identity we knew we were in for a really special project. Being an Artistic Director and fellow creative he came to the table with a few ideas hashed out and a ton of excitement. After a few meetings we realized that there were a few things that stood out to him. The concept of family, history and that he wouldn’t be where he is today if it wasn’t for his very talented team. With this we created a crest that calls to his family name, his historic roots and the close ties and appreciation he has for his staff and anyone who works with his company.
More to come!